When AREA 17 first designed Quartz in 2012, our client at The Atlantic was forward thinking in their brief: ignore desktop. A simple, yet revolutionary statement.
By ignoring the desktop context, we had the freedom to serve the mobile context. We killed the homepage, dropped the right column, inserted premium native ads and reduced the navigation and branding. Context is a primary consideration when designing a user interface. This is understood by most UI designers and as mobile asserts its dominance, many of us adhere to a mobile-first approach.