“Every page is a homepage.” As side-door, social, and mobile traffic skyrocket, homepages are no longer the work horses they once were. The load now rests on the article page to keep users engaged and moving through the site – something the rise of mobile and one-hit readership has made essential. How? Better recirculation.
I believe there is much to say behind every small, unannounced UI tweak a large web product rolls out. Are they correcting a mistake? Are they AB testing? Just a fidgety design team? Due to the subtle nature of these changes, we might never know – which makes speculation all the more enticing.
I just recently came across a really nice article by The Atlantic about decision fatigue. This is the concept of a person trying to make a decision between more options than their brain can process – resulting in no decision at all. Read it here. Among the great comparisons to real life, I think the following principles referenced from the psychologist Sheena Iyengar can be used as an excellent UX tool.
If you’re an internet denizen or professional, you may have noticed sites throwing away the standard size 13-16pt native font in exchange for a much larger, in your face, type size. Showing up sometime around mid last year, this bold statement is still mostly championed by independent design blogs and small agency websites – and seems to be growing. As a UX and readability obsessor, I am thrilled! Before getting into why, here is a brief background.
Love it or hate it, today eBay is supposed to roll out the v1 features of “the new eBay.” Below is a screen grab of their new feed, allowing users to quickly browse a Pinterest-like personalized feed of items based on categories/items/etc they’ve subscribed to.
Though Mashable reported it’s live, I’ve logged in but it doesn’t seem to be available to me just yet. However, I really only need to see the images to realize “right, I get it.”