Branding Barcelona

Branding Barcelona

Estrella Damm, the beer of Barcelona. Illustration by Alex Trochut.

In 1992 the Olympic Games were held in Barcelona. Since then, the local design scene has grown immensely, so much so that Barcelona now has more design schools than any other metropolitan region in Europe. The city is now recognized globally as a forward thinking design city with the branding to prove it.

In order to maintain Barcelona’s recent reign of design dominance the city’s local government, public and private institutions, and companies have made big efforts to create and build the Barcelona brand.

But how exactly do you brand a city?