If you’ve ever worked in publishing you know designers loathe ads because they tend to force web sites into banal, homogenous layouts based on a few arbitrary but standardized ad sizes. Much worse, however, ads tend to be distractingly ugly and, in a digital world, they literally get in the way of the content. We’re forced to overlook this offense to aesthetic purity and a zen reading experience, of course, because advertising is generally what pays our salaries.
Redesigns of large scale editorial platforms and publisher websites have been popping up like wild flowers lately. ESPN (led by AREA 17), Bloomberg, The Guardian, The Wall Street Journal, The Atlantic, CNN, and The National Review have all launched new sites in the past several months. Considering our (AREA 17) long-standing interest and deep experience in the editorial world it seems worthwhile to note the interesting aspects of some of the new wave of designs.
If you are in digital publishing and haven’t heard about the New York Times Innovation Report, well, maybe you aren’t really in digital publishing. I’m kidding. But, chances are you’ve heard about it but didn’t have time to read all 90 pages. No worries, here are the critical things that the New York Times thinks it should be doing and, by inference, you should too.
As an interactive agency, it goes without saying that we love all things digital and all the possibilities that the Internet affords. But as designers, we can’t help but also love print. So we’re really psyched to see a growing interest that brands have in publishing their own magazines.
This article asks whether “print is the new black” since it seems that more companies are looking to create niche magazines with bona fide editorial content as a complement to digital marketing and in lieu of more traditional forms of “disruptive,” outbound TV and print marketing.
While being reported as a trend, this analog version of what digital marketers call “content marketing” is what the print industry has always referred to as custom publishing. It’s been around for while. Apparently, farming equipment maker John Deere has been publishing a quarterly journal about agriculture called The Furrow for over 118 years! Who knew?