The English chain restaurant Pizza Expresshas long been praised for its email campaigns (well for at least over a year now, so file this under “not new news”). The praise comes largely because of how the emails appear with images disabled. From my understanding of how email is read these days, images being disabled is an increasing problem.
I admire that these emails celebrate the constraints of the format. Building websites does have limitations on technology, time, gracefulness and what is sensible and what isn’t. David told me once he loves the constraints of the web, pushes him to solutions that work in the medium.
Another thing I like about these emails is the Nintendo NES Super Mario feel of the pixel drawn characters, which probably made building the templates much more fun. Personally I hate making email templates as going back to using tables for layout drives me bonkers and I dislike not being able to control what it will look like across the vast array of email clients. A recent question about system fonts and email templates reminded me of these email campaigns.
I’m kind of torn on these email templates; though I’d like to build one of these Pizza Express style emails I’m just not sure they’re really worth the time that each one must take. Is it time and energy well spent?