Inventing the Future

Inventing the Future

Design duo Berger & Föhr state their stance on skeuomorphic design in the digital space in a blog post titled “Nobody Covets a Fake”.

A noteworthy excerpt:

In order to create new things of new value, we must move forward in step with our technology, informed by the past, but not reliant upon it. Nostalgia has its place, but it is not in the artificial representation of natural materials and physical things (i.e., cotton, leather, steel, or wood) within a UI, or any product for that matter. The material characteristics of a product’s medium should be appreciated for their natural attributes. Similarly, we should not limit our potential in the area of UI design by responding to constraints of the physical world – nonexistent in the digital.

Culturally, we ought to cherish the old, and when found to be of value, embrace the new. We should not rely on the past as a crutch to ease our transition into the future through its capacity to evoke feelings of familiarity. The evocation of such feelings is not necessary when a product, or any thing for that matter is thoroughly considered and suitably designed. The continued search for familiarity does a disservice to our collective intelligence. We must take leaps forward and embrace uncertainty in order to progress.