“Who invests in you matters more than how much they invest in you. As Paul Rand often said, the quality of the client will determine the quality of the design. If you get money from the wrong people you will be negatively constrained, so choose well.”
John Maeda’s move from President of the Rhode Island School of Design to the venture capital firm KPCB last year is as clear a sign as any of the increasing value placed on design in business. This topic, which has been covered extensively over the last few years (I offered my own take this past summer), is presented in a refreshingly personal monthly newsletter by Maeda that arrived in my inbox today, including the above quote.
The newsletter, a companion to Maeda’s twitter stream @designandvc, shares his thought-provoking and valuable observations that tend to stay with me long after I’ve read them. I would also suggest reading Maeda’s article for the Wall Street Journal, “Three Principles for Using Design Successfully“ as well as the Design and VC blog post where he’s collected an archive of articles on the subject, going back to 2004. I look forward to more from Maeda as he continues to champion the role of design and designers from his new post in Silicon Valley.
Also published on Medium.