Last year when our dear friend and collaborator passed away, we decided to do a tribute to him and his work. There was a lot of information about Arnaud Mercier on the web, but there was no place to see all of his work in one place. We wanted to gather all of his designs to show the breadth of his work and give people a chance to get to know the designer a bit more on a personal level.
The name of our agency AREA 17 refers to the Optical Cortex of the brain where visual data is received, patterns are recognized and images are formulated. As a company, we have used the term Optical Cortex as an internal code for our ideas, process and methodology, including the challenges we encounter, the tools we use and the work that inspires us.