Cover, Pegasus no. 20, 1981, ‘Creativity’.

We’ve written before about our soft spot for print, and in particular, brands that succeed at creating original content. There’s a fantastic article on this topic in Eye no. 88 that looks behind the scenes at the designers, content creators and making of Pegasus, a premium magazine that was funded by Mobil from 1970 to 1985.

“I don’t think any company was producing anything like this,” says [editor Gregory] Vitiello, “so tangential to the business and intended to be so thought-provoking.”

Read Powered Flight.

Also published on Medium.