Powered Flight, Eye Magazine

Powered Flight, Eye Magazine

Cover, Pegasus no. 20, 1981, ‘Creativity’.

We’ve written before about our soft spot for print, and in particular, brands that succeed at creating original content. There’s a fantastic article on this topic in Eye no. 88 that looks behind the scenes at the designers, content creators and making of Pegasus, a premium magazine that was funded by Mobil from 1970 to 1985.

“I don’t think any company was producing anything like this,” says [editor Gregory] Vitiello, “so tangential to the business and intended to be so thought-provoking.”

Read Powered Flight.

Also published on Medium.