The name of our agency AREA 17 refers to the Optical Cortex of the brain where visual data is received, patterns are recognized and images are formulated. As a company, we have used the term Optical Cortex as an internal code for our ideas, process and methodology, including the challenges we encounter, the tools we use and the work that inspires us.
As a company, we aim to be a learned company, striving for understanding. We study, we explore, we do and we adjust. This blog aims to be a pure (and raw) assertion of our learnings along the way. It is a space for internal communication about what we do, why we do it and how we attempt to make it happen; acting as a resource for our company and giving us a change to share knowledge and learn from each other. We have made it public in order to expose ourselves and our ideas—good or bad—giving any interested party on the Internet the chance to challenge it, add to it or use it.
So here we go, a start of a public conversation. We invite you to join us by commenting on any article with your ideas… we are in this together and that is what makes it so fun!